Media reputation of the insurance industry : an urgent call for strategic communication management
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<subfield code="b">: an urgent call for strategic communication management</subfield>
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<subfield code="a">The power of the media has become a parameter for business success in recent years, as media reality, the image of reality that is created by the media, has become a key factor influencing all of a company's stakeholders. Based on a long-term analysis of German media coverage (1998-2006) and an international comparative analysis of media coverage in the U.K., France, Spain, Italy, Austria, the U.S. and Asia (2004-2005), the following article outlines the changing reputational risk environment regarding the insurance industry. This analysis shows why companies must take a proactive stance on corporate communications</subfield>
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<subfield code="a">Medios de comunicación</subfield>
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<subfield code="t">Geneva papers on risk and insurance : issues and practice</subfield>
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<subfield code="g">01/07/2006 Número 3 31 2006 , p. 395-408</subfield>
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