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MAP20071508378Risk and reputation : measure and manage : special reportManaging shareholder value and reputation risk / Garry Honey and David Hensley -- A positive approach : the need to assess and mitigate risk to reputation / Sophie Gaultier-Gaillard and Jean-Paul Louisot -- The measurement challenge : assessing reputation risk and clearly distinguishing it from other types or risks such as credit, market or operational risks is far from easy / Aldo Soprano, Daniele Ruspantini and Marco PenzoEn: Strategic Risk : latest risk and corporate governance solutions. - London : Newsquest Specialist Media : AIRMIC. - nº 36, September 2006 ; p. 25-311. Gerencia de riesgos. 2. Valoración de riesgos. 3. Reputación. 4. Riesgos intangibles. 5. Riesgo estratégico. I. The Association of Insurance and Risk Managers. II. Título.