Centro de Documentación de Fundación MAPFRE - The Battle for China's good-enough market

MAP20071509064

The Battle for China's good-enough market / by Orit Gadiesh, Philip Leung and Till Vestring

Multinationals and local firms for the first time are squaring off in China's rapidly growing middle market, a critical staging ground for global espansion and the segment from which world-beating companies will emerge

En: Harvard business review. - Boston. - September 2007 ; p. 81-89

1. Crecimiento económico . 2. Comercio exterior . 3. Mercados emergentes . 4. Inversiones extranjeras . 5. Análisis de mercados . 6. China . I. Leung, Philip . II. Vestring, Till . III. Título. IV. Título: Harvard business review.