| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070011471 |
| 003 | | | MAP |
| 005 | | | 20080417181145.0 |
| 007 | | | hzruuu---uuuu |
| 008 | | | 920928s1991 gbr 00010 eng d |
| 020 | | | $a0-7506-0089-6 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080337490$aMac Donald, Malcolm H.B. |
| 245 | 1 | 4 | $aThe Marketing audit$b: translating marketing theory into practice$cMalcolm H.B. McDonald written in association with John W. Leppard |
| 260 | | | $aOxford [etc.]$bButterworth-Heinemann$c1991 |
| 300 | | | $aVII, 268 p.$bgraf. ; il.$c24 cm |
| 520 | | | $aUnderstanding the marketing process -- The marketing planning process: the main steps -- Removing the barriers to marketing planning -- The customer and the market audit -- The product audit -- Setting marketing objectives and strategies -- Advertising and sales promotion -- The sales plan -- The pricing plan -- The distribution plan -- Marketing information, forecasting and organizing for marketing planning -- Implementing the market plan. |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080566852$aPlanificación |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080611262$aInvestigación comercial |
| 700 | 1 | | $0MAPA20080169374$aLeppard, John W. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
