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Sloan management review-Número 1 44 2002

Publicação: Sloan management review

Número: Número 1 44 2002

Tipo: Normal

Direitos: InC

Título Autor Páginas
Risk Management in practice : the use of risk assessment tools is far from pervasive
New views on digital CRM : manager's opinions vary about the goals and value of Internet marketing
Getting the most from an enterprise system : the greatest benefits come from a tight fit between organizational processes and the enterprise application software
Blending cultural business styles : multinational corporations that use both contract protections and localization strategies are most successful overseas
Voluntary actions after enron : how some companies are responding to recent corporate scandals
Does e-mail escalate conflict? : the idiosyncratic aspects of electronic mail can obviate resolution
Surprise as a marketing tool : customer delight might not always lead to long-term satisfaction and loyalty
How location clusters affect innovation : the tacit knowledge shared among geographically agglomerated companies may have more to do with marketing than technology
The Mysterious art and science of knowledge-worker performance Davenport, Thomas H. P. 23-30
Integrating the enterprise Ghoshal, Sumantra P. 31-38
Competitive pressure systems mapping and managing multimarket contact D'Aveni, Richard A. P. 39-49
The Great leap : driving innovation from the base of the pyramid Hart, Stuart L P. 51-56
Building IT infrastructure for strategic agility
Beyond selfishness Mintzberg, Henry P. 67-74
Managing the knowledge life cycle Birkinshaw, Julian P. 75-83
Interview : The CEO's new agenda
Opinion : survival under stress : adapting to rapid structural change requires exploration, not contraction