Harvard business review-Número 6 78 2000

Publicação: Harvard business review

Número: Número 6 78 2000

Tipo: Normal

Direitos: InC

Título	Autor	Páginas
Too old to learn?
Saving money, saving lives
Gurus in the garage	Leonard, Dorothy	P. 71-82
Too old to learn?	Coutu, Diane L.	P. 37-52
Beyond the exchange : the future of B2B
The fine art of friendly adquisition
Integration managers : special leaders for special times
Contextual marketing : the real business of the Internet
Seven rules of international distribution
The buzz on buzz : word-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes
Racing the growth : an interview with PekinElmer's Greg Summe