MAP20190017190 Insurers must mimic Amazon and Google on AI 4 p. Sumario: Artificial intelligence will present insurers with many challenges, as the motor sector is already finding. But insurers that place the technology at the centre of their businesses in the way Amazon, Facebook and Google do will gain a significant competitive advantage En: Intelligent Insurer review. - Woolsthorpe-by-Colsterworth [United Kingdom] : Newton Media Limited, 2009-2023. - 01/03/2018 Número nº 1, March - 2018 , p. 18-21 1. Empresas de seguros . 2. Gerencia de riesgos . 3. Transformación digital . 4. Inteligencia artificial . 5. Modelos de negocio . 6. Ventaja competitiva .