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Competing with gray markets : the sale of branded products through unauthorized channels is a growing problem for suppliers. A three-pronged approach can help them fight back
Sección: Artículos
Título: Competing with gray markets : the sale of branded products through unauthorized channels is a growing problem for suppliers. A three-pronged approach can help them fight back / Kersi D. Antia, Mark Bergen and Shantanu Dutta
Registros relacionados: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 1 46 2004Otras clasificaciones: 92
Derechos: In Copyright (InC)
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