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Sloan management review-Número 1 46 2004

Publicación: Sloan management review

Número: Número 1 46 2004

Tipo: Normal

Derechos: InC

Título Autor Páginas
Can serendipity be planned? Eagle, Nathan P. 10-14
In practice : integrate where it matters : many merging companies make the mistake of trying to integrate in too many ways, and much too soon. In a number of cases, a more selective, deliberate approch to integration often can be the best way to realiz...
The Power of moderation Laroche, Hervé P. 19-21
Sparking strategic imagination Roos, Johan P.
How to build collaborative advantage Hansen, Morten T. P. 22-30
What are brands good for? : the information revolution is making consumer disaggregation vastly more efficient and profitable than aggregation, the traditional source of brand power
The global costs of opacity : although large-scale risk garner media attention, it is the small-scale risks associated with a lack of transparency in countries legal, economic, regulatory and governance structures that can confound global commerce. New...
Achieving full-cycle cost management : contrary to a widely held assumption, companies can integrate a variety of techniques to substantially reduce cost, not just in the design phase but throughout the product life cycle
Managing risk to avoid supply-chain breakdown : by understanding the variety and interconnectedness of supply-chain risks, managers can tailor balanced, effective risk-reduction strategies for their companies
Competing with gray markets : the sale of branded products through unauthorized channels is a growing problem for suppliers. A three-pronged approach can help them fight back
Disciplined entrepreneurship Sull, Donald N. P.71-76
Choosing the right green marketing strategy Meredith Ginsberg, Jill P.79-84