Publicidad : 1970 a 1990 (y IV)

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<subTitle>: 1970 a 1990 (y IV)</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080236588">
<namePart>Alonso, José Manuel</namePart>
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<dateIssued encoding="marc">2009</dateIssued>
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<abstract displayLabel="Summary">La normalización de la vida cotidiana, a lo largo de la década de los 70, hace que las aseguradoras dirijan sus mensajes a convencer a la sociedad de su solvencia y la bondad de sus productos, particularmente los multirriesgos</abstract>
<note type="statement of responsibility">José Manuel Alonso</note>
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<topic>Historia del seguro</topic>
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<topic>Empresas de seguros</topic>
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<title>Mercado previsor</title>
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<publisher>Madrid : Edimarket Editores S.L., 1982-</publisher>
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<identifier type="local">MAP20077100246</identifier>
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<text>27/08/2009 Número 518-519  - 2009, p. 54-57</text>
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