Is your company ready for open innovation?

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<namePart>Lichtenthaler, Ulrich</namePart>
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<namePart>Hoegl, Martin</namePart>
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<namePart>Muethel, Miriam</namePart>
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<abstract displayLabel="Summary">The right open innovation strategy can yield performance benefits- but first your company needs to overcome "not-invented-here" and "not-sold-here" attitudes</abstract>
<note type="statement of responsibility">Ulrich Lichtenthaler, Martin Hoegl, Miriam Muethel</note>
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<text>03/10/2011 Tomo 53 Número 1  - 2011 , p. 45-48</text>
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