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Is your company ready for open innovation?
Recurso electrónico / electronic resource
Collection: Articles
Title: Is your company ready for open innovation? / Ulrich Lichtenthaler, Martin Hoegl, Miriam MuethelAuthor: Lichtenthaler, Ulrich ‌
Notes: Sumario: The right open innovation strategy can yield performance benefits- but first your company needs to overcome "not-invented-here" and "not-sold-here" attitudesRelated records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 03/10/2011 Tomo 53 Número 1 - 2011 , p. 45-48Materia / lugar / evento: Estrategia empresarial ‌Innovación empresarial ‌Nuevas tecnologías ‌Empresas ‌Cultura empresarial ‌Otros autores: Hoegl, Martin ‌
Muethel, Miriam ‌
Other categories: 922.111
Rights: In Copyright (InC)
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