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The Art of piloting new initiatives

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cab a2200000 4500
001  MAP20110069001
003  MAP
005  20111130114928.0
008  111128e20111003esp|||p |0|||b|spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.111
1001 ‎$0‎MAPA20110030384‎$a‎Davidson, Rhoda
24504‎$a‎The Art of piloting new initiatives‎$c‎Rhoda Davidson, Bettina Büchel
520  ‎$a‎Multinational companies often test new or improved processes by rolling out a limited pilot in one or several markets. New research identifies how to maxiimize the chances of success for these high-stakes dress rehearsals.
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080551513‎$a‎Liderazgo
650 1‎$0‎MAPA20080555061‎$a‎Management
7001 ‎$0‎MAPA20080124915‎$a‎Büchel, Bettina
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Cambridge : MIT Sloan School of Management, 1985-2012‎$x‎1532-9194‎$g‎03/10/2011 Tomo 53 Número 1 - 2011 , p. 79-86