Centro de Documentación de Fundación MAPFRE - The Art of piloting new initiatives

Notes: Sumario: Multinational companies often test new or improved processes by rolling out a limited pilot in one or several markets. New research identifies how to maxiimize the chances of success for these high-stakes dress rehearsals.Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 03/10/2011 Tomo 53 Número 1 - 2011 , p. 79-86Materia / lugar / evento: Estrategia empresarial Liderazgo Management Otros autores: Büchel, Bettina
Other categories: 922.111

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