Search

The Art of piloting new initiatives

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20110069001</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20111130114928.0</controlfield>
    <controlfield tag="008">111128e20111003esp|||p      |0|||b|spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.111</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20110030384</subfield>
      <subfield code="a">Davidson, Rhoda</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="4">
      <subfield code="a">The Art of piloting new initiatives</subfield>
      <subfield code="c">Rhoda Davidson, Bettina Büchel</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Multinational companies often test new or improved processes by rolling out a limited pilot in one or several markets. New research identifies how to maxiimize the chances of success for these high-stakes dress rehearsals.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080606091</subfield>
      <subfield code="a">Estrategia empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080551513</subfield>
      <subfield code="a">Liderazgo</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080555061</subfield>
      <subfield code="a">Management</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080124915</subfield>
      <subfield code="a">Büchel, Bettina</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077000185</subfield>
      <subfield code="t">Sloan management review</subfield>
      <subfield code="d">Cambridge : MIT Sloan School of Management, 1985-2012</subfield>
      <subfield code="x">1532-9194</subfield>
      <subfield code="g">03/10/2011 Tomo 53 Número 1  - 2011 , p. 79-86</subfield>
    </datafield>
  </record>
</collection>