Pesquisa de referências

The Art of piloting new initiatives

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      <subfield code="a">Multinational companies often test new or improved processes by rolling out a limited pilot in one or several markets. New research identifies how to maxiimize the chances of success for these high-stakes dress rehearsals.</subfield>
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      <subfield code="g">03/10/2011 Tomo 53 Número 1  - 2011 , p. 79-86</subfield>
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