The US$2 trillion prize - Keep it simple and do it well

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      <subfield code="a">Many life insurers see Asia's potential - which by 2025 is projected to be worth US$2 trillion in premiums - and have either made their way here or are in the midst of moving here. But not everyone who is in Asia is successful. Mr Mark Saunders and Mr Benjamin McDermott of Towers Watson say that while not everyone can win, success is possible and the formula is not overly complex - just a relentless focus on doing things simply and well.</subfield>
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      <subfield code="g">04/03/2013 Número 3  - marzo 2013 </subfield>
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