Coordinating the chaos of insurance customer communications
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20140044726 | ||
| 003 | MAP | ||
| 005 | 20141204174612.0 | ||
| 008 | 141201e20141103esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20140026692$aLu, Johnny | |
| 245 | 1 | 0 | $aCoordinating the chaos of insurance customer communications$cJohnny Lu |
| 520 | $aCustomers are communicating with insurers through numerous channels and platforms. Mr Johnny Lu from GMC Software Technology, advises insurers to adopt a "ninja-like" customer communication management strategy, executed as a critical part of a company's corporate strategy, to boost their business' top line. | ||
| 650 | 4 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 4 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 4 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 4 | $0MAPA20080605131$aComunicación comercial | |
| 650 | 4 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 4 | $0MAPA20080631925$aNuevas tecnologías de la información | |
| 650 | 4 | $0MAPA20080607197$aMedios de comunicación | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 773 | 0 | $wMAP20090003767$tAsia insurance review$dSingapore : Ins Communications Pte Ltd., 2009-$x0218-2696$g03/11/2014 Número 11 - noviembre 2014 , p. 128-129 |