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Coordinating the chaos of insurance customer communications

Recurso electrónico / electronic resource
Section: Articles
Title: Coordinating the chaos of insurance customer communications / Johnny LuAuthor: Lu, Johnny
Notes: Sumario: Customers are communicating with insurers through numerous channels and platforms. Mr Johnny Lu from GMC Software Technology, advises insurers to adopt a "ninja-like" customer communication management strategy, executed as a critical part of a company's corporate strategy, to boost their business' top line.Related records: En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 03/11/2014 Número 11 - noviembre 2014 , p. 128-129Materia / lugar / evento: Empresas de seguros Marketing estratégico Canales de distribución Comunicación comercial Servicio al cliente Nuevas tecnologías de la información Medios de comunicación Márketing de la empresa de seguros Other categories: 217
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