MAP20160016017 Dimas, Alicia Win-win situation / Alicia Dimas Sumario: Banks and insurers praise the advantages of bancassurance. While insurers expand their distribution channels and gain proximity to potential clients, banks regard bancassurance as an extra revenue and cross-selling opportunity in a challenging time for business. En: Latamir. - London : Pageant Media, 2016. - 01/03/2016 Número 54 - marzo 2016 , p. 10-11 1. Bancaseguros . 2. Banca . 3. Productos financieros . 4. Seguros . 5. Mercado de seguros . 6. Canales de distribución .