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Incorporar ideias inovadoras é um desafio para empresas

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<title>Incorporar ideias inovadoras é um desafio para empresas</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20160011623">
<namePart>Morais, Larissa</namePart>
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<abstract displayLabel="Summary">A difificuldade de implementar mudanças é um problema cultural nas empresas, que se prendem a metas e não pensam no longo prazo, diz especialista. </abstract>
<note type="statement of responsibility">Larissa Morais</note>
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<topic>Mercado de seguros</topic>
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<topic>Innovación</topic>
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<title>Revista de Seguros</title>
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<publisher>Rio de Janerio : FENASEG, 1994-</publisher>
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<identifier type="local">MAP20077001243</identifier>
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<text>05/12/2016 Número 899 - diciembre 2016 , p. 24-25</text>
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