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MAP20170019282John, JimmyBancassurance on a high in South Asia / Jimmy JohnSumario: Bancassurance has become a major distribution channel in a number of South Asian markets where there is still a large uninsured population. As consumers' needs and expectations change, this channel has cometo the rescue of insurers who can now reach out toa larger base across the country where they do not have a physical presence. We speak to sorne key players in a few of these markets to find out the current scenario and the future of this distribution channel in their respective countries. En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/05/2017 Número 5 - mayo 2017 , p. 38-391. Bancaseguros. 2. Mercado de seguros. 3. Asia. I. Title.