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Predictive modelling across customer lifetime

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cab a2200000 4500
001  MAP20170019435
003  MAP
005  20220911211817.0
008  170613e20170501esp|||p |0|||b|spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎341
100  ‎$0‎MAPA20170007234‎$a‎Luo, Mandy
24510‎$a‎Predictive modelling across customer lifetime‎$c‎Mandy Luo
520  ‎$a‎Despite being a classic data driven business, the insurance industry is often regarded as slow in comparison to Amazon and Netflix. But one thing is for su re: insurers are catching up with advanced analytics methods such as predictive modelling. Ms Mandy Luo of ReMark demonstrates the power - and the value - of prediction.
650 4‎$0‎MAPA20080570590‎$a‎Seguro de vida
650 4‎$0‎MAPA20080563790‎$a‎Predicciones
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080592059‎$a‎Modelos predictivos
650 4‎$0‎MAPA20110018269‎$a‎Hábitos de vida saludable
650  ‎$0‎MAPA20220007825‎$a‎Data driven
7730 ‎$w‎MAP20090003767‎$t‎Asia insurance review‎$d‎Singapore : Ins Communications Pte Ltd., 2009-‎$x‎0218-2696‎$g‎01/05/2017 Número 5 - mayo 2017 , p. 66-68