Maintaining that competitive edge : [interview to] Jan de Pooter, CEO of Tranquilidade = Mantendo a vantagem competitiva: [entrevista a ] Jan de Pooter, CEO da Tranquilidade

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      <subfield code="a">Established in 1871, the Tranquilidade brand is well-known in all business sectors for its portfolio of comprehensive and specialist insurance for individuals and companies. Its products are distributed via a network of brokers and agents who are respected for their industry knowledge and expertise. With Tranquilidade¿'s 145-year history, detailed market knowledge, steady growth and reputation for innovation it aspires to be the insurer of choice for clients and partners. The merger of Tranquilidade and Açoreana - another centenary brand - in 2016, created Portugal¿'s second biggest non-life insurance company with a market share of more than 15%, some 1.4 million clients and almost 650 million euros in premiums volume. This alliance has scale to grow and invest; its plan for the coming years is to embrace the opportunities that present themselves within its chosen markets, maintain its competitive edge and follow clear strategic priorities of growth, profitability, simplicity and service quality. Jan de Pooter, the insurer¿'s CEO, discusses with FULLCOVER the challenges, the areas and opportunities for change and his leadership goals.</subfield>
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