When personalization turns intrusive

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<rdf:Description>
<dc:creator>Karanai Margan, Srivathsan</dc:creator>
<dc:date>2019-07-08</dc:date>
<dc:description xml:lang="es">Sumario: Personalization, which is now a part of the corporate zeitgeist, is the culmination of several decades of customer-focused and -centric initiatives. Personalization and its associated term, customization, are not new, but rather old concepts that only a privileged class of customershigh-net-worth individualscould access. It turns out that notwithstanding net worth or any other categorization of their social standing, every customer has a deep desire of not being seen as a faceless, anonymous footfall count, but as someone special and treated accordingly.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/168707.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Seguimiento del cliente</dc:subject>
<dc:subject xml:lang="es">Personalización de productos</dc:subject>
<dc:subject xml:lang="es">Internet de las cosas</dc:subject>
<dc:subject xml:lang="es">Conectividad</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Valoración de riesgos</dc:subject>
<dc:subject xml:lang="es">Intrusismo</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">When personalization turns intrusive</dc:title>
<dc:format xml:lang="es">6 p. </dc:format>
<dc:relation xml:lang="es">En: Contingencies : American Academy of Actuaries. - Washington : American Academy of Actuaries, 2019-2024. - 08/07/2019 Año 2019 - July-August , p. 10-17</dc:relation>
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