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How to acquire customers on the web

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071501047
003  MAP
005  20220901133836.0
007  hzruuu---uuuu
008  000912e20000501usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080194772‎$a‎Hoffman, Donna L.
24510‎$a‎How to acquire customers on the web‎$c‎by Donna L. Hoffman and Thomas P. Novak
5208 ‎$a‎Customer acquisition is one of the biggest challenges facing on-line companies today. Success requires a fresh approach to managing the marketing mix
65011‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65011‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
65011‎$0‎MAPA20080547738‎$a‎Internet
65011‎$0‎MAPA20080566340‎$a‎Marketing mix
65011‎$0‎MAPA20080607104‎$a‎Marketing de servicios
65011‎$0‎MAPA20080611262‎$a‎Investigación comercial
65011‎$0‎MAPA20080590413‎$a‎Diseño de productos
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
65011‎$0‎MAPA20080589370‎$a‎Calidad de servicio
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080172893‎$a‎Novak, Thomas P.
7400 ‎$a‎Harvard Business Review
7730 ‎$w‎MAP20077100345‎$g‎May-June 2000 ; p. 179-188‎$t‎Harvard business review‎$d‎Boston