MAP20071501049 Fazio Maruca, Regina Entrepreneurs versus executives at Socaba.com : case study / by Regina Fazio Maruca At some point in the upward trajectory of every hot start-up, professional managers are called in to help unseasoned young entrepreneurs run the place. But sometimes the insiders and outsiders don't see things eye-to-eye. Will that dynamic sink Socaba? En: Harvard business review. - Boston. - July-August 2000 ; p. 30-38 1. Sistemas de dirección . 2. Gestión de recursos humanos . 3. Trabajo en equipo . 4. Habilidades directivas . 5. Desarrollo directivo . 6. Casos prácticos . I. Title. II. Título: Harvard Business Review.