Centro de Documentacion de Fundación MAPFRE - Diruptive change : when trying harder is part of the problem

MAP20071502452

Diruptive change : when trying harder is part of the problem / by Clark Gilbert and Joseph L. Bower

If we see a change as a threat, we tend to react defensively, taking immediate, aggresive action to protect ourselves. If, however, we see the change as an opportunity, we tend to be more deliberate and reasoned in our response

En: Harvard business review. - Boston. - May 2002 ; p. 95-101

1. Innovación empresarial . 2. Cambio organizativo . 3. Estrategia empresarial . 4. Management . I. Bower, Joseph L. . II. Title. III. Título: Harvard business review.