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Diruptive change : when trying harder is part of the problem

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Section: Articles
Title: Diruptive change : when trying harder is part of the problem / by Clark Gilbert and Joseph L. BowerAuthor: Gilbert, Clark
Notes: If we see a change as a threat, we tend to react defensively, taking immediate, aggresive action to protect ourselves. If, however, we see the change as an opportunity, we tend to be more deliberate and reasoned in our response.Related records: En: Harvard business review. - Boston. - May 2002 ; p. 95-101Materia / lugar / evento: Innovación empresarial Cambio organizativo Estrategia empresarial Management Otros autores: Bower, Joseph L.
Secondary titles: Título: Harvard business review
Other categories: 922.111
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