Centro de Documentacion de Fundación MAPFRE - Weird ideas that spark innovation

MAP20071502777

Weird ideas that spark innovation / Robert I. Sutton

Every companies knows that innovation requires drastically different practices from those required for rutine work, yet many companies still struggle to switch gears when shifting from the routine to the innovate. The article describes how introduce the innovation in the companies

En: Sloan Management Review. - Boston. - nº 2,Vol. 43, Winter 2002 ; p. 83-87

1. Estrategia empresarial . 2. Cultura empresarial . 3. Innovación empresarial . 4. Motivación . 5. Técnicas de gestión . 6. Cambio organizativo . 7. Directivos de empresas . 8. Organización interna . I. Title.