Centro de Documentación de Fundación MAPFRE - Weird ideas that spark innovation

Notes: Every companies knows that innovation requires drastically different practices from those required for rutine work, yet many companies still struggle to switch gears when shifting from the routine to the innovate. The article describes how introduce the innovation in the companiesRelated records: En: Sloan Management Review. - Boston. - nº 2,Vol. 43, Winter 2002 ; p. 83-87Materia / lugar / evento: Estrategia empresarial Cultura empresarial Innovación empresarial Motivación Técnicas de gestión Cambio organizativo Directivos de empresas Organización interna Other categories: 922.111

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