MAP20071503496 Fortgang, Ron S. Negotiating the spirit of the deal / by Ron S. Fortgang, David A. Lax and James K. Sebenius This article explains what the social contracts is, shows how the parties views of the social contract can sharply diverge, explores problems that arise when the social and economic contracts are at odds, and suggests ways to negotiate both so that they are independently strong as well as mutually reinforcing En: Harvard business review. - Boston. - February 2003 ; p. 66-75 1. Contratos . 2. Negociación . 3. Obligaciones contractuales . 4. Condiciones generales del contrato . I. Lax, David A. . II. Sebenius, James K. . III. Title. IV. Título: Harvard business review.