Hedging customers
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071503775 | ||
| 003 | MAP | ||
| 005 | 20080418123949.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 030528e20030501usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080010508$aDhar, Ravi | |
| 245 | 1 | 0 | $aHedging customers$cby Ravi Dhar and Rashi Glazer |
| 520 | 8 | $aCustomers are individuals and want to be treated as such, which makes the profitability of each hard to predict. Tend to them as solicitously as you wish, but you can manage customers better, and make their collective behavior less difficult to anticipate and plan for, if you think of them as you would stocks in a portfolio. | |
| 650 | 1 | 1 | $0MAPA20080600938$aDirección de empresas |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 0 | 1 | $0MAPA20080588953$aAnálisis de riesgos |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 700 | 1 | $0MAPA20080070120$aGlazer, Rashi | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gMay 2003 ; p. 86-92 |