Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
Section: ArticlesTitle: Storytelling that moves people : a conversation with screenwriting coach Robert MckeeNotes: Persuasion is the centerpiece of business activity. Forget about PowerPoint and statistics. To involve people at the deepest level, you need stories. Hollywood's top writing consultant reveals the secrets of telling them. Related records: En: Harvard business review. - Boston. - June 2003 ; p. 51-55Materia / lugar / evento: CineEstrategia empresarialComunicaciónLiderazgoOtros autores: Mckee, Robert Secondary titles: Título: Harvard business review Other categories: 922.111Rights: In Copyright (InC) See issue detail