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Storytelling that moves people : a conversation with screenwriting coach Robert Mckee
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MAP20071503903
Storytelling that moves people : a conversation with screenwriting coach Robert Mckee
Persuasion is the centerpiece of business activity. Forget about PowerPoint and statistics. To involve people at the deepest level, you need stories. Hollywood's top writing consultant reveals the secrets of telling them.
En: Harvard business review. - Boston. - June 2003 ; p. 51-55
1. Cine ‌. 2. Estrategia empresarial ‌. 3. Comunicación ‌. 4. Liderazgo ‌. I. Mckee, Robert ‌. II. Title. III. Título: Harvard business review.