MAP20071504362 Corstjens, Marcel Optimal Marketing / by Marcel Corstjens and Jeffrey Merrihue Samsung spends a billion dollars a year on marketing. Here's how it knows it's putting every dollar in the right place. Samsung's marketing executives were able to build predictive models that would help identify where and how today's marketing investments would yield the highest future returns En: Harvard business review. - Boston. - October 2003 ; p. 114-121 1. Samsung Corporation . 2. Marketing estratégico . 3. Estrategia empresarial . 4. Casos prácticos . I. Merrihue, Jeffrey . II. Title. III. Título: Harvard business review.
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