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Optimal Marketing
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Section: Articles
Title: Optimal Marketing / by Marcel Corstjens and Jeffrey MerrihueAuthor: Corstjens, Marcel ‌
Notes: Samsung spends a billion dollars a year on marketing. Here's how it knows it's putting every dollar in the right place. Samsung's marketing executives were able to build predictive models that would help identify where and how today's marketing investments would yield the highest future returnsRelated records: En: Harvard business review. - Boston. - October 2003 ; p. 114-121Materia / lugar / evento: Samsung Corporation ‌Marketing estratégico ‌Estrategia empresarial ‌Casos prácticos ‌Otros autores: Merrihue, Jeffrey ‌
Secondary titles: Título: Harvard business review
Other categories: 922.112.1
Rights: In Copyright (InC)
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