Harvard business review-Número 10 81 2003
| Title | Author | Pages |
|---|---|---|
| And now, a word from our sponsor | ||
| Gilded and gelded : hard-won lessons from the PR Wars | ||
| The Harder they fall | Kramer, Roderick M | P. 58-66 |
| The Great transition | Lieberthal, Kenneth | P. 70-81 |
| The chinese negotiation | ||
| The hidden dragons | ||
| The real new economy | ||
| Optimal Marketing | Corstjens, Marcel | P. 114-121 |
| The Lean service machine | Karen Swank, Cynthia | P. 123-129 |