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The One number you need to grow
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MAP20071504626
Reichheld, Frederick F. ‌
The One number you need to grow / by Frederick F. Reichheld
Would you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey
En: Harvard business review. - Boston. - December 2003 ; p. 46-54
1. Estrategia empresarial ‌. 2. Marketing estratégico ‌. 3. Crecimiento económico ‌. 4. Fidelización de clientes ‌. 5. Satisfacción del cliente ‌. I. Title. II. Título: Harvard business review.