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MAP20071504917O'Rourke, MorganStanding out from the crowd / by Morgan O'RourkeAcommon lament of risk managers is that insures tend to group their companies into general categories, offering pre-established policies and programs that do no adequately consider their individual operations. The question remains, however, as to how a company can go about differentiating itself. There are a few important steps to take, but the most basic is to merely express an interest in standing out from the pack in the first placeEn: Risk Management. - New York. - January 2004 ; p. 16-181. Gerencia de riesgos. 2. Programas de gerencia de riesgos. I. Risk and Insurance Management Society. II. Title.