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Measuring the strategic readiness of intangible assets
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MAP20071505106
Kaplan, Robert S. ‌
Measuring the strategic readiness of intangible assets / Robert S. Kaplan, David P. Norton
In the following pages, the author will draw on the concepts and tools of the Balanced Scorecard to present a way to systematically measure the alignment of the company's human, information, and organization capital, without which even the best strategy cannot succeed
En: Harvard business review. - Boston. - February 2004 ; p. 52-63
1. Management ‌. 2. Estrategia empresarial ‌. 3. Cuadro de Mando Integral ‌. 4. Capital intelectual ‌. I. Norton, David P. ‌. II. Title. III. Título: Harvard Business Review.