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Measuring the strategic readiness of intangible assets

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Section: Articles
Title: Measuring the strategic readiness of intangible assets / Robert S. Kaplan, David P. NortonAuthor: Kaplan, Robert S.
Notes: In the following pages, the author will draw on the concepts and tools of the Balanced Scorecard to present a way to systematically measure the alignment of the company's human, information, and organization capital, without which even the best strategy cannot succeedRelated records: En: Harvard business review. - Boston. - February 2004 ; p. 52-63Materia / lugar / evento: Management Estrategia empresarial Cuadro de Mando Integral Capital intelectual Otros autores: Norton, David P.
Secondary titles: Título: Harvard Business Review
Other categories: 922.111
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