MAP20071505328 Denning, Stephen Telling tales / Stephen Denning The age-old practiCe of storytelling is one of the most effective tools leaders can use. But theY need to pick their stories carefully and match them to THe situation En: Harvard business review. - Boston. - May 2004 ; p. 122-129 1. Empresas . 2. Estrategia empresarial . 3. Comunicación . 4. Liderazgo . 5. Habilidades directivas . 6. Gestión del conocimiento . I. Title. II. Título: Harvard business review.
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