Search

Winning the Hispanic market

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nab a2200000 i 4500</leader>
    <controlfield tag="001">MAP20071505813</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20080418124831.0</controlfield>
    <controlfield tag="007">hzruuu---uuuu</controlfield>
    <controlfield tag="008">040928e20040901usa||||    | |00010|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">219</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080011703</subfield>
      <subfield code="a">Green, Meg</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Winning the Hispanic market</subfield>
      <subfield code="c">by Meg Green</subfield>
    </datafield>
    <datafield tag="520" ind1="8" ind2=" ">
      <subfield code="a">Insurers are trying to reach out to the growing Hispanic population -and its swelling middle class- but insiders say they could be doing more. Tables: population Hispanics by origin 2002: the majority of Hispanics in the United States are Mexican; projected growth of Hispanic population in  the United State by 2050; education: about 46% of Hispanics aged 25 and older have graduated from high school; English-Speaking Hispanics: Hispanics born in the United States are more likely to prefer English to Spanish as their primary language</subfield>
    </datafield>
    <datafield tag="650" ind1="0" ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080568863</subfield>
      <subfield code="a">Estados Unidos</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080547554</subfield>
      <subfield code="a">Hispanos</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080594602</subfield>
      <subfield code="a">Análisis de mercados</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080617400</subfield>
      <subfield code="a">Investigación de mercados</subfield>
    </datafield>
    <datafield tag="740" ind1="0" ind2=" ">
      <subfield code="a">Best's review</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077100109</subfield>
      <subfield code="t">Best's review</subfield>
      <subfield code="d">Oldwick, New Jersey</subfield>
      <subfield code="g">September 2004 ; p. 24-34</subfield>
    </datafield>
  </record>
</collection>