Choosing the right green marketing strategy
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071506081 | ||
| 003 | MAP | ||
| 005 | 20080418124935.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 041117e20040923usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080323189$aMeredith Ginsberg, Jill | |
| 245 | 1 | 0 | $aChoosing the right green marketing strategy$cJill Meredith Ginsberg, Paul N. Bloom |
| 520 | 8 | $aGreen marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exits | |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 650 | 0 | 1 | $0MAPA20080569556$aMedio ambiente |
| 650 | 1 | 1 | $0MAPA20080598365$aProductos ecológicos |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 700 | 1 | $0MAPA20080091835$aBloom, Paul N. | |
| 740 | 0 | $aSloan management review | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dBoulder$gFall 2004; p.79-84 |