Centro de Documentacion de Fundación MAPFRE - Choosing the right green marketing strategy

Notes: Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exitsRelated records: En: Sloan management review. - Boulder. - Fall 2004; p.79-84Materia / lugar / evento: Marketing Satisfacción del cliente Medio ambiente Productos ecológicos Empresas Estrategia empresarial Otros autores: Bloom, Paul N.
Secondary titles: Título: Sloan management review
Other categories: 922.112.1

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