Search

Choosing the right green marketing strategy

Fichero PDF / PDF file
MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071506081
003  MAP
005  20080418124935.0
007  hzruuu---uuuu
008  041117e20040923usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080323189‎$a‎Meredith Ginsberg, Jill
24510‎$a‎Choosing the right green marketing strategy‎$c‎Jill Meredith Ginsberg, Paul N. Bloom
5208 ‎$a‎Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exits
65011‎$0‎MAPA20080551636‎$a‎Marketing
65001‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
65001‎$0‎MAPA20080569556‎$a‎Medio ambiente
65011‎$0‎MAPA20080598365‎$a‎Productos ecológicos
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
7001 ‎$0‎MAPA20080091835‎$a‎Bloom, Paul N.
7400 ‎$a‎Sloan management review
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Boulder‎$g‎Fall 2004; p.79-84