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Choosing the right green marketing strategy

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<title>Choosing the right green marketing strategy</title>
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<title>Sloan management review</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080323189">
<namePart>Meredith Ginsberg, Jill</namePart>
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<namePart>Bloom, Paul N.</namePart>
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<abstract>Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exits</abstract>
<note type="statement of responsibility">Jill Meredith Ginsberg, Paul N. Bloom</note>
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<topic>Marketing</topic>
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<topic>Empresas</topic>
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<topic>Estrategia empresarial</topic>
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<text>Fall 2004; p.79-84</text>
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