Centro de Documentacion de Fundación MAPFRE - Choosing the right green marketing strategy

MAP20071506081

Choosing the right green marketing strategy / Jill Meredith Ginsberg, Paul N. Bloom

Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exits

En: Sloan management review. - Boulder. - Fall 2004; p.79-84

1. Marketing . 2. Satisfacción del cliente . 3. Medio ambiente . 4. Productos ecológicos . 5. Empresas . 6. Estrategia empresarial . I. Bloom, Paul N. . II. Title. III. Título: Sloan management review.