Choosing the right green marketing strategy

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<dc:creator>Meredith Ginsberg, Jill</dc:creator>
<dc:creator>Bloom, Paul N.</dc:creator>
<dc:date>2004-09-23</dc:date>
<dc:description xml:lang="es">Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exits</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/57980.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Medio ambiente</dc:subject>
<dc:subject xml:lang="es">Productos ecológicos</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Choosing the right green marketing strategy</dc:title>
<dc:title xml:lang="es">Título: Sloan management review</dc:title>
<dc:relation xml:lang="es">En: Sloan management review. - Boulder. - Fall 2004; p.79-84</dc:relation>
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